10 Ultimate Strategies for Contractors to Attract Clients

Do you want to attract more customers to your construction business?

We have worked with over 1000 construction companies to help them grow their businesses. Now we are going to show you how to get more business.

  1. Visit potential clients

Relationships are the foundation of construction. It all comes down to who you know and how well.

Talking to customers is the best way to get leads. This is why it is at the top.

You should aim to reach 5-10 new clients per week. You can boost your business by introducing yourself to local construction companies and making a brief sales pitch.

If you do it consistently, you will see your business grow and have a long list of potential clients.

Do you want detailed instructions? Scroll down to “Visiting Method” in our article 27 Ways To Get More Construction Jobs.

  1. Estimating Companies: Hire One

You can’t sell more to people if you work as a bookkeeper, salesperson, project manager etc.

To solve this problem, I recommend hiring an estimating firm to do your estimating. This will allow you to spend more time on things that bring you more income.

Plus, getting detailed estimates you can tweak and add to your bid will help you improve your closing rate.

  1. Audition Method

Casting directors will audition actors to determine whether they fit the role well.

Construction bidding is surprisingly similar. You must impress the GC with your best sales pitch or estimate to stand out.

How do you get the opportunity to audition? Clients are not likely to take seriously new bidders who have never met them before.

Stand out by offering longer bids or those with unusual items. Include unique items in your bids to get your client to call you and ask for more information.

It will help you get your foot in and prepare for an outstanding audition.

  1. Interview Method

Now we are at the audition, and you must prove you are the real thing.

You can then offer value engineering and suggestions based on the initial bid.

You can build your reputation by establishing yourself as an authority when they call.

When a prospect calls for additional details, tell them you will get the information from a vendor and then get back to them.

You then visit the customer with your documents and give them your best sales pitch.

Rhode Island is the best place to start your career as a contractor.

The charming state of Rhode Island is the smallest in the U.S. but with plenty of significant opportunities for contractors. If you’re looking to kickstart your career, Rhode Island offers a unique and thriving market for contractors in various industries. With its strategic location between major cities like Boston and New York, contractors can tap into multiple projects, from construction and infrastructure development to technology and renewable energy initiatives. Rhode Island’s tight-knit community fosters strong professional relationships, allowing contractors to build a solid network and establish a reputable regional presence. Moreover, the state’s commitment to innovation and sustainable practices creates a fertile ground for contractors seeking to make a positive impact while enjoying the charm and beauty of the Ocean State.

Protecting your career and finances is crucial for contractors, and one way to achieve this is by obtaining Rhode Island contractors insurance. By understanding your insurance requirements, you can ensure comprehensive coverage.

  1. Exposure Method

Exposure is repeatedly exposing yourself to clients until they recognise and like you.

It’s based on actual psychology. I am not inventing this. You will become more familiar with them if you consistently call, email or visit (without being annoying).

  1. Demonstrate your expertise

Most contractors do not add value to the work other than their labour. You need to be a standout contractor and show you are an expert in your field.

This can be done by helping the general contractors or other trades to coordinate the work.

You become a hired worker if you just do your job like everyone else. If you go above and beyond on the job to solve problems that are not your fault, clients will see you as an expert and may hire you for future projects.

Napoleon Hill: “The man who works more than what he’s paid for will soon get paid more for his work.”

  1. Commercial Lead Generation Services

I have advised many clients on scaling up their businesses and almost always recommended that they sign up for a lead generation service like Bluebook or iSqft if needed.

You can find many projects on these sites, giving you an advantage in finding projects for your business.

This is the best place to find potential clients in the commercial sector to bid on projects and give them sales pitches.

Most lead generation services cost between $75 and $150 per month.

  1. Residential Lead Generation Services

It is the same service as the commercial lead generator but on a different site. You’ll use HomeAdvisor.

After you pay for the annual membership, here is their pricing.

It’s your job to build a good reputation once you get leads and bid on jobs.

You will be successful if you follow the strategies outlined above, read the other articles and apply them exactly.

  1. Add the Government to Your Client List

Why not include the US Government as a client?

You can easily become a government contractor by registering on these websites.

Gov – https://www.usa.gov/become-government-contractor

BidNet – https://www.bidnet.com

GSA – https://vsc.gsa.gov/RA/toolBox.cfm

Fed Biz Opps – https://www.fbo.gov

Don’t worry if you don’t have a high perceived value. Remember, these jobs are based on price. You can win by being the cheapest but still make it up through change orders.

  1. Referrals are available upon request

Asking for referrals during or after a project can be very helpful. When your team is busy, and the project is going well, asking, “Do you have any other projects we could work on?” will help you land new clients and projects.

It is essential to impress the client so that they will refer you to others.

The conclusion of the article is:

These strategies will help you get more clients for your construction business. But remember, the real money comes from the management and estimating of projects.

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